Content Development
Some of our clients already have the content of their site — the text, the data, and the images — just about ready to go when they first contact us. That’s fine, of course, and we can take it from there.
But more often, clients want quite a bit of assistance from Allied Internet with preparation of content for their sites.
Thoughts on Content Development
Allied Internet's approach to Web site content development and text design includes the following considerations:
- Too little information is frustrating.
- Too much information can be overwhelming.
- Successful communication means that the content must be organized to inform and persuade potential customers very quickly.
- The tone of your content should be consistent with your brand and branding strategy, but informal is ordinarily best.
- Concise language is effective: don’t have three sentences when one carefully-written sentence will do.
- Appropriate text design will make your content easy to scan and read. Reading on a computer monitor is very different from reading print publications. So like graphic design, text design for the Web is not at all like design for print.
- Most visitors to your site will scan your content rather than read it word-for-word. Your text should be designed so that it is easy to scan quickly no big blocks of text — no long paragraphs, and the margins should not be too narrrow!
- Headings and subheadings are essential both for user-friendliness and for search engine friendliness.
Return to Top
Web Design Content Development Domain Names E-Commerce
Hosting Languages Web Site Management Business Blog Consulting
Privacy Disclaimer Links Sitemap Terminology Portfolio
Request a Proposal About Us Contact Us Home
Allied Internet Productions, Inc.
303-935-1820
800-935-1820
Copyright © 2007 Allied Internet Productions, Inc.
All Rights Reserved
