Personal Branding for Physicians and Healthcare Executives

We offer personal brand development services for extraordinary physicians and healthcare executives who are ready to leverage their professional success or personal passion. The strategy we help you develop will be unique, because it will reflect your own experience, competencies, interests, and career goals.

Your personal brand may be an extension of your career as a physician or healthcare executive: if you want to start doing more consulting or speaking, for example.

Or you may want to move in an entirely different direction at this point in your life. Think, for example, of how Nathan Myhrvold, a physicist who was a key Windows executive, retired from Microsoft to pursue interests including wildlife photography, dinosaur paleontology, and now cooking.

We can help you go wherever you want to go. Depending on what you'd like to do, we'll assemble and coordinate a small team of the best-available people in these areas:

• Positioning — we'll do market, competition, and target-audience research and analysis for you.
• Credibility — we'll help develop your communications, public relations, media relations, and reputation management strategies.
• Visibility — we'll develop an integrated online and offline media strategy that may include, for example, a personal website, blog, Twitter account, Facebook page, or YouTube channel; and we'll prepare press releases, a Wikipedia article, and other material as appropriate.

Always in strict compliance with the highest ethical standards, we'll collaborate with you on articles and books — or, with your guidance, research and write speeches for you. We'll collaborate with you confidentially, and we'll work within the limitations imposed by your schedule and deadlines.

Contact Tom Sherlock at tom@coloradohealthcareheritage.org to discuss how our personal branding services might assist you.

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