Search Engine Optimization
Allied Internet specializes in rescuing underperforming Web sites which haven’t been getting enough referrals from the search engines. We can put our years of experience with Web design, programming, Internet marketing, and search engine optimization to work for you. Your existing Web site can probably become more productive than you thought.
If you have a new Web site or have arranged to have a new Web site designed, we recommend that you contact us about our Internet marketing and search engine optimization services. We will work with you and your Web designer to make sure that the design and content of your new site will serve you well.
New: take a look at our ten-hour basic SEO package for small businesses. For a one-time fee of $750.00 — with no recurring charges — you get honest, efficient search engine optimization for your site. Call us at 1-800-935-1820 if the search engines haven't been sending enough people to your site.
Function and Goals of Search Engine Optimization
There’s no reason to have a website if no one will ever see it. Unfortunately, the “if you build it, they will come” theory no longer applies to the Internet. Today, there are millions of web sites on the Internet, and without a well-planned and executed search engine optimization and Internet marketing strategy, it is virtually impossible to break through the clutter.
The goal of search engine optimization (SEO) is to make your business Web site generate more revenue. Intelligent SEO can (1) help the search engines “crawl” your site more thoroughly and more frequently, and (2) get your site indexed in search engine databases in ways that are advantageous to your business.
SEO, properly done, leads to improved search engine ranking for your site under your targeted keywords, a steady increase in the number of visitors to your site, and ultimately, more leads and more sales.
Web Site Marketing Services
We have a seven-part Web site marketing process. The first four parts are essential and should be done right away, and the other parts should be done on a regular schedule after the basics are in place.
1. Keyword Research — we research how often people search on keywords (search terms) associated with your most important products and services.
2. Competition Research — we identify your online competitors who are doing well on Google or Yahoo! under each of your targeted keywords.
3. Content Analysis — we analyze the content of the Web sites of your most successful competitors, compare it to the content of your own site, and make recommendations to you.
4. Search Engine Submission — we submit your site to the most important search engines databases including Google, Yahoo, MNS Search, and DMOZ; and we generate a “sitemap.xml” file for Google.
5. Link Development — we build strong one-way incoming links to your site by writing news releases and articles about what you’re doing for submission to other sites, by getting your site listed in reputable directories, and by helping you develop relationships with related businesses which do not directly compete with you.
6. Web Site Traffic Analysis — we use HitsLink, the premier Web site traffic tracking and analysis program, to evaluate what we’ve been doing for you and to help us plan for the future.
7. Content Development — the single most important factor in improving your standings with the search engines is the regular addition of genuinely useful content to your site. We can help you do this, or we can do it for you.
Our search engine optimization Web site is here.
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